
Paint protection specialist Diamondbrite has become the first in its sector to plant a tree for every online order it receives.
In partnership with TreeNation, Diamondbrite has launched its ‘One Order, One Tree’ initiative.
Lance Boseley, Marketing Director at Diamondbrite, said: ‘This initiative is absolutely unprecedented in our industry. While others talk about sustainability, we’re taking direct action. Every customer who chooses Diamondbrite online isn’t just protecting their vehicle, they’re actively contributing to global reforestation. It’s a complete game-changer that transforms every purchase into an environmental positive.’
The TreeNation partnership enables customers to track their individual tree’s growth and environmental impact through a sophisticated digital platform, creating an unprecedented level of transparency and engagement in corporate environmental initiatives.
Each tree planted will sequester approximately 22kg of CO2 over its lifetime, meaning Diamondbrite customers are directly contributing to carbon reduction with every order.