The Historic and Classic Vehicles Alliance has appointed social media entrepreneur James Duce as its latest ambassador.
The founder of Curatus Experiences, Duce will help the HCVA raise awareness among younger enthusiasts and support engagement across social media channels.
James Duce said: ‘I am hugely supportive of what the HCVA has achieved and the leading role it plays in representing and protecting the historic and classic vehicle sector.
‘My own enthusiasm for historic vehicles and motorsport began at an early age, and I am passionate about ensuring that younger people recognise the opportunities, enjoyment and community that this sector has to offer. I’m delighted to be supporting the HCVA and helping to bring its message to a wider audience.’
Dale Keller, CEO of the HCVA, added: ‘We are delighted to welcome James as an HCVA Ambassador. As he develops an exciting career within the automotive sector, James brings a valuable perspective, strong industry connections, and a genuine understanding of how younger audiences engage with the automotive world.
‘Engaging the next generation of enthusiasts and future industry professionals is vital to the long-term future of our sector, and we look forward to working with James to help broaden awareness of the HCVA and the important work we do.’
