MOKE International has appointed Lorne Vary as its new Chief Executive Officer.
Vary arrives at the all-electric MOKE team from Brompton Bicycle and succeeds Nick English in the role.
Nick English, Executive Chairman, said: ‘It’s been an absolute pleasure guiding MOKE into a new era, establishing our own production facility and helping elevate the profile of this incredible British marque.
I now need to dedicate more time to other commercial activities. I am delighted that Lorne has agreed to join us and have full confidence that he is the right person to be taking over the day-to-day management of MOKE and driving forward our vision to be the world’s most adored and adventurous premium open-air motoring brand.”
Commenting on his appointment, Lorne Vary said: ‘I want to thank Nick for his vision and stewardship of MOKE, and for entrusting me with the opportunity to lead the brand into the future. I am honoured to join MOKE International at such an exciting stage of its journey.
MOKE is a true British icon, few brands can blend heritage, innovation, fun and lifestyle so effortlessly. The bold move to go 100% electric has set a visionary foundation, and I am thrilled to work with our talented team, partners and suppliers to scale production and write the next chapter. Together we will ensure MOKE continues to bring joy, freedom and a smile to drivers around the world.’
