The art world and tyre industry are treading new ground with a new exhibition from artist Madeleine Ruggi inspired by the sights, sounds and materials from Bridgestone’s Bulldog retread factory in Lincolnshire, UK.
The Soft Landing exhibition will include a 44-minute immersive sound sculpture called Distress Purchase, as well as wall-based sculptures and a print.
Ruggi said: ‘Visiting the factory and meeting the Bridgestone team in person gave me valuable insight into the detail behind production processes, the highly skilled labour that goes into creating such products, and how remarkably sculptural the tread can be.’
Andy Mathias, Bridgestone’s Head of Marketing, added: ‘We’ve always believed in the beauty of our retread process, but never quite as literally as this. To see our products interpreted in such a way is hugely rewarding. This is the first time Bridgestone’s Bulldog retread materials have featured in a public art installation, marking a unique collaboration and one we’ve been extremely impressed by.’
Soft Landing is free to attend and will be displayed in London in October during Frieze Art Fair week.
